John von Neumann University - FACULTY OF ECONOMY

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ELECTIVE SUBJECTS AVAILABLE IN ENGLISH - SPRING SEMESTER 2016/2017

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Pallas Athena University Business Faculty (HU KECSKEM03)

List of Subjects Available for Spring Semester of 2016/17 Academic year

Course Unit

Lessons

(Lectures+seminars

/week)

ECTS

Department

Tutor

Service Management

1+1

5

Tourism and Catering

Ms Dr Anita Mondok

Recreation

1+1

5

Tourism and Catering

Ms Orsolya Savella

Sustainable Tourism Management

1+1

5

Tourism and Catering

Mr Attila Lengyel

Global Economy

1+1

5

Commerce, Marketing and International Business

Mr Dr László Kacsirek

Marketing

1+1

5

Commerce, Marketing and International Business

Mrs Dr Éva Pólya

Political economy of the European integration - Overview of the main current and future EU policies

2+0

5

Commerce, Marketing and International Business

Mr Dr Sándor Meisel

Current issues of the business environment in the EU

2+0

5

Commerce, Marketing and International Business

Mr Dr Sándor Meisel

Applied Informatics

0+2

5

Economics, Finance and Management

Mrs Dr Ildikó Miskolczi

Decision Theory Methods

1+1

5

Economics, Finance and Management

Mrs Dr Márta Madaras

 

Short course descriptions

Service Management

To be competitive in today's marketplace, service organizations must provide a quality experience for their customers. This course identifies the key dimensions on which customer perceptions of service excellence are based, and describes strategies for offering superior customer service. Key course concepts include: (1) nature of services and key factors of service excellence, (2) reducing gaps in service performance, (3) measuring service quality, (4) service capacity management, and (5) service marketing. Students who complete this course will not only have a better understanding of how customers evaluate service firms; they will also have a new ideas, measures and techniques to help improve service excellence.

Recreation

This course is designed to study philosophical concepts, examine the physiological, mental and spiritual benefits of recreation. Definition the role of regular physical activity in everyday life and in the prevention and treatment of diseases are also in focus. Further aim of the course is to develop fundamental knowledge about the role of recreation; to formulate a personal and professional philosophy of recreation and to develop practical understanding of social factors and forces that influence the principles that drive professional practice and the delivery of professional services.

Sustainable Tourism Management

This course introduces the concepts and principles associated with sustainable tourism development, emphasizing on their implications for management and planning purposes. Concepts of sustainability that affect the tourism industry; the range of tourism developments designed to maintain environmental, social and economic wellbeing of natural, built, and cultural resources; the inherent stability of natural ecosystems in order that certain parallels may be drawn and guiding principles applied to the management of tourism based projects.

Global Economy

The major aim of the course unit is to provide you with skills necessary to understand and analyse some of the contemporary international macroeconomic issues. This includes the theories behind cross-border business activities, the flow of goods, services and capital, monetary issues and their institutional framework. The course discusses issues in four major parts: part I is about trade theory, part II, the part on trade policy, part III will introduce you to the exciting world of International Finances and finally with part IV the course finishes with an overview of globalisation and the major players of the international economic system.

Marketing

This course focuses on the study of the aspects of the marketing mix that are integrated to develop an effective and coordinated strategic marketing program. The purpose of the course is to help prospective managers identify market opportunities, analyse marketing problems, and develop strategic marketing programs. This course will emphasize the integration of a number of marketing concepts and principles and will stress strategic thinking, decision-making, and application.  Assignments will seek to help students develop fundamental skills of analysis, communication, critical thinking, planning, and decision making.

Political economy of the European integration - Overview of the main current and future EU policies

The content of the module is divided into five distinct segments. The first part gives an overview of the history, motivations and main treaties of the European integration. The second element concentrates on the institutional system and decision making of the EU. The third block of the module seeks to examine the main steps of development and deepening of the integration from the creation of customs union to the Economic and Monetary Union. The fourth part deals with the system of financing of the common activities. It presents the common budget and concentrates on two main fields of the financial distribution, namely on the CAP and regional policy. The final lectures analyse the enlargement process of the integration and the current issues and challenges in the EU.

Current issues of the business environment in the EU

The course discusses the most current topics of the European Union and the European economy and business life in general. It is believed that the diversity of the Member States of the EU is deeply rooted in the different cultural backgrounds and heritage of European nations, therefore cultural aspects are intensively studied and discussed during the semester. Current issues regarding economic integration and economic policy coordination, and EU competition policy, and also recent cases in the field of regulation of firms and state aids are discussed. Regarding European business life, recent mergers and acquisitions, developments in the financial services markets, TNCs in the EU, the cultural background of the EU Member States and other interesting aspects are also studied.

Applied Informatics

The course is designed to introduce some of today's most advanced information technologies, and user-level application of Web services. The goal is to get to know the functions of the web, which mean information sharing, joint online work, contacts and tasks on an interactive solution. The course aims to present the potential of these technologies, through the solution of practical problems. We can use these technologies not only in relations with each other but in the study too.

Decision Theory Methods

The course aims to make an introduction to Operations Research (OR)/Management Science (MS) as a rich collection of analytic techniques used by managers to solve complex problems. Increasingly, managers are expected to be able to justify the decisions they reach on the basis of logic and hard analysis not just on judgement and experience. In such an environment the techniques we shall be examining have an important part to play. Such techniques can provide valuable information about a business problem that may not be available from any other source. Like any piece of information the manager must be in a position to assess its reliability and its potential usefulness.